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| Professional
Profile |
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Rhonda Diaz Caldewey
Title: Vice President
Specialties: Retail
Terranomics Retail Services
201 California Street, Suite 800
San Francisco, CA 94111
Phone: 415-568-3402
License # 01072594
Email:  rdiaz@terranomics.com
My Listings:
View My Listings
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| Scope
of Service Experience: |
| Rhonda Diaz has been involved in commercial real estate sales, leasing, and advisory services since 1990. Ms. Diaz services urban retailers and owners with the unique needs of their expansion or tenanting for mixed-use, lifestyle center, specialty retail and restaurant requirements. Ms. Diaz is a consistent top producer, honored as a “Pursuit of Excellence” leader within Terranomics/NAI BT Commercial for 5 years. She has been featured in the SF Chronicle, Western Real Estate News and The Registry. |
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| Education |
Masters of Business Administration, 1988, University of California, Berkeley
Bachelor of Arts in Journalism, 1983, California State University, Hayward,
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| Background & Experience |
RESTAURANT AND URBAN RETAIL TENANT REPRESENTATION
Site and market criteria development and refinement. Management of the expansion process and project team. Consultative services include market studies and trends, demographic and lifestyle trends, market area retail studies, and market area economics.
URBAN RETAIL, MIXED-USE, HOTEL AND LIFESTYLE PROJECT LEASING
Project team development and management. Merchandising strategy for the right mix of retail, restaurant, specialty, and entertainment tenants.
SALES AND INVESTMENTS
Procurement and disposition of leased properties, and retail development/redevelopment opportunities.
CONSULTATIVE SERVICES
• Property positioning, merchandising and leasing services that create the greatest value for financing or disposition
• Tenant expansion locally, regionally and nationally in urban environments
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| Professional
Affiliations & Designations |
International Council of Shopping Centers (ICSC)
Urban Land Institute
CREW
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| Significant
Transactions |
Amber India - San Francisco, CA
DiMaggio's - North Beach - San Francisco, CA and Austin, TX
Bing's - San Diego, CA; Boca Raton, FL; Scottsdale, AZ
Fulton/Masonic Retail Condominium - Lease up and subsequent Sale of Retail
condominium in a mixed use project - San Francisco
Cody's Books - Union Square - San Francisco, CA
Ozumo Restaurant-Kimpton Hotel Group - San Francisco, CA
Bed Bath and Beyond - Larkspur Landing, CA
E&O Trading - Larkspur, CA
Lucky Brand Jeans - Union Square - San Francisco, CA
Enoteca Viansa - Union Square - San Francisco, CA
Left Bank - Pleasant Hill, CA
Ana Mandara, Ghirardelli Square - San Francisco, CA
Whole Foods Market - San Francisco
MAJOR PROJECT/CLIENTS REPRESENTED
Emerald Fund
Ellis Partners
Kimpton Hotel Group
Glenborough
Irvine Company
Joie de Vivre Hospitality
Larkspur Hospitality
SIMEON
MAJOR TENANTS REPRESENTED
Santana/Maria-Maria
Bing's Restaurant and Piano Lounge
DiMaggio's Italian Chophouse
Fleming's Prime Steakhouse
Straits Cafe
Left Bank Restaurant
Anik Cashmere
Love Culture
Kay Jewelers
Roy's Restaurant
Mikuni's Japanese Restaurant
Wolfgang Puck Bistro
Pinkberry
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